it's amazing how easy it is to spot unsuccessful marketing campaigns in their various forms. it's easier still to bemusedly disregard those that are dated, intended for another age group, culture, or nation. seen that viral video that was so unremarkable, you told no one? so, maybe your real amazement should be reserved for the unlikely event that some clever marketing flows seamless and stealthily into your life. how is it that our cultural identities are so finely tuned, yet so hard to explain, so difficult to share, and nearly impossible to teach? some things people are really good at...and i think most of them surround disagreement. we always know when it's not quite right.
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one image from a slideshow given by IBM back in 1975.
via swiss miss
Monday, July 28, 2008
marketing works...sometimes.
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